I’ve recently posted a couple of radio programs on iTunes, including Yesterday’s News. I procrastinated about it for a while because I thought it would be overly complicated. Over the past few weeks, I started looking into how to get an RSS feed up. After a bit of investigating, I decided to go with a podcast host that handled all the tech stuff for me. HTML is one thing, but I didn’t have the patience to take RSS lessons. The only thing I really had to take care of was creating images to go along with the feeds.
It took a few hours to set things up, but once all is up and running, the maintenance is no big deal. After sending iTunes the feed, I thought it might take a while to get it online. Surprisingly, it only took a couple of days for one and four for the other. You notice the difference in “hits” almost right away.
The topic of how traditional radio can compete with sites like iTunes has come up several times on this blog. And as you can clearly see by logging on to iTunes, there seems to be no limit to the amount of podcasts that originated as traditional radio programs. There are also plenty of podcasts that are in no way connected to conventional radio.
Whatever the future holds, the more choice you have, the better. The worst thing you can do is to not keep up with the times. Btw, here is the link to Yesterday's News.